Small Business Success | Small Business Mentoring

By Dorothy Jean Scott

I often get asked by business owners about Online Marketing Strategies. Many of my customers find information about MLM or Network Marketing when searching in Google for Online Marketing Strategies, and then ask me what a “real” business needs to be doing to drive Online traffic.

I am here to tell you – the 2 business models have no difference when it comes to Online marketing.

Here is a marketing strategy that I use in my business: 

• Write a Blog post
• Create an article
• Go to Hellotxt.com and make an update
• Bookmark your blog post
• Create a Squidoo and Hubpage on a similar topic

When you create your Blog post keep in mind that people generally skim blogs and remember to keep the post brief. Be sure to include lists and headings to make the post easier to read / skim. This also gives you an outline for a more in depth article for either EzineArticles, Squidoo, and Hubpages. After completing your post/articles go to HelloTxt.com and make an update referencing your post. This will send your message throughout the social sites that you participate in. Bookmarking your posts is best accomplished by participating in a Digg or Del.i.ous group so that you are not bookmarking (spamming) your own content. Bookmarking sites frown upon listing your own content and you risk the site deleting you account if you get caught bookmarking your own content.

All of these steps will help to drive traffic to your website or blog and it will also get more of your content listed in Google when people are searching for your topic. Be sure to do some deep linking to more of your content as well as relevant content produced by friends/colleagues. 

Setting Up Your Online Strategy    

To follow the above Marketing Strategy You need to have a Hellotxt.com account set up. Go to HelloTxt.com and register for a new account. Set up your profile with an image of yourself and a short bio. Then link all of your other Social Sites to you HelloTxt account through the registration form. Make sure that all of your usernames and passwords are correct. Once this account is set up then all you have to do is log onto your HelloTxt account and send a short (140 characters or less) update – it will be distributed throughout your Social Sites. Be sure to include a link to your new content within the HelloTxt update.

HelloTxt will cover Social Sites that allow Profile Updates like:

• Twitter
• MySpace
• FaceBook
• LinkedIn
• Plaxo
• Tumblr
• Flicker
• FriendFeed
• Total of 42 Sites

What is missing from the list are sites like Ning Social Networks, Blogs, Modular Type Sites and any other Social site that you have some control over the content.

Examples of these types of sites are:

• Any Ning Site
• Blogs
• Websites

For these type of sites use the Twitter Widget to reach these sites at the same time as the Profile updates. The Twitter Widget can be found in the Settings of your Twitter account. There is a link half way down the settings page that references adding Twitter to your blog. Click the link then follow the steps for the “other” type and then just walk through the setup for the Flash Widget. At the end you will get code to copy then paste it into your various Social Sites, Blogs, and Websites.  Taking this extra step will greatly expand the HelloTxt strategy to include your entire Online social network.

Dotty has spent the past 2 years building her brick and mortar web design business online as well as offline. She teaches other business owners how to get their businesses found on the Internet and gives them working strategies for building traffic, sales, and clientele on the Internet. To find out more about her business you can visit her website at Premium Websites or her blog at Attraction Internet Marketing

Other Articles and Shows You May Like

• Consolidate Your Blog Reading into Microsoft Outlook 2007 Are you a busy professional that is finding it daunting to keep track of all the blogs you read? Well your savior is here! We will show in a few simple steps and how get the True You Marketing Blog into Microsoft Outlook 2007. Once you master this simple process for our site, you will be
• Mojo Blog Class Blogs are a great way to boost your presence online. Google loves them and they are a wonderful way to create a relationship with those who don’t yet know you. They also can cut the time between a new business lead and new business. How? Because blogs are 24/7 marketing soldiers that allow you to
• How to Build Free Backlinks for Your Site or BLOG How to Build Free Backlinks for your Site (backlinks are links from other sites that can help increase your site’s popularity). Although paid methods can help you get backlinks a lot faster, using these free methods can save you a lot of money.  Directory Submission. There are literally thousands of free web directories out there. This is
• Practical Article Marketing Tips – Top 7 Reasons to Repurpose Your Articles on Twitter If you are into Article Marketing and are not using Twitter to repurpose your articles, you are missing out on a flood of good stuff. With that notion in mind, here are the Top 7 Reasons to Repurpose Your Articles on Twitter 1. Extends Your Reach – Extending your reach means to get your marketing message and
• Digg.com & Stumbleupon.com So, are you writing articles or blog posts and wondering what to do with them besides post them on your website? Why not go where the people go? There are tons of websites where avid readers are looking for great content. Digg.com is a what is known as a democratic content engine. That means that,